A White Paper is an authoritative report on a technical topic or issue. Joint branding of White Papers with MBS means that together we can produce useful output with a long shelf-life to keep your brand in front of important specifiers.
Topics reflect your branding requirements and meet our high standards of editorial integrity. These can be issues around your technology. Or we can tackle legislation that is impacting your customer base to show how you can help to reduce the burden.
We have several ways to circulate your White Paper including the pages of MBS magazine; or printed for you to circulate to a specific audience at an event.
Make the most of your White Paper
These publications are extremely versatile marketing materials, and can be used time and again to support your brand
* Online content - use your White Paper in PDF format as a way to encourage potential customers to sign up to your website, so you can collect valuable data.
* Social media - extract some interesting facts and figures to use on Twitter or LinkedIn. Drive visitors to your website.
* Hard copies - can be handed out at exhibitions and other events; or by your sales team to potential customers.
* Presentations and training - A White Paper provides plenty of material for sales and marketing presentations.